BDO Online Banking

Optimising business design refinement sprints

BDO, the Philippines' leading bank, is expanding its digital capabilities by developing a new application to enhance its online services. The team faces the challenge of ensuring consistency and pursuing good user experience throughout the development process for BDO Online.

Client

BDO Unibank Inc. (BDO)

Industries

Financial Services, Banking

Date

2023

Recognition

Awarded Best Bank in the Philippines, 2023 Best Financial Institution Awards.

App Screen with open sidebar

Challenges

To showcase new partners effectively, as the layout and low discoverability of top-of-funnel traffic are limiting their visibility.

Objectives

Body 2

Impact

Page engagement increased by 165% in comparison to the first marketplace design.

Challenges

To showcase new partners effectively, as the layout and low discoverability of top-of-funnel traffic are limiting their visibility.

Objectives

Body 2

Impact

Page engagement increased by 165% in comparison to the first marketplace design.

The problem

testing

The problem

testing

Challenges

We started with an hypothesis that users will be engaged if they see content from a set of personas.

Challenges

We started with an hypothesis that users will be engaged if they see content from a set of personas.

With testing, Users experienced difficulty connecting with the personas and found them to be abstract. Test users expressed a preference for a comprehensive view of the platform's offerings, rather than having options narrowed down.

With testing, Users experienced difficulty connecting with the personas and found them to be abstract. Test users expressed a preference for a comprehensive view of the platform's offerings, rather than having options narrowed down.

How might we introduce different ecosystem partners of DBS marketplace and encourage interaction?

Discovery

Drawing inspiration for our next hypothesis from how e-commerce websites pique users' curiosity.

Create a relatable experience by aligning with brands, present products and categories systematically, and engage users by showcasing value right away.

Discovery

Drawing inspiration for our next hypothesis from how e-commerce websites pique users' curiosity.

Create a relatable experience by aligning with brands, present products and categories systematically, and engage users by showcasing value right away.

User Testing

testing

User Testing

testing

Validation

Unfortunately, the brands section under performed in the tests.

Validation

Unfortunately, the brands section under performed in the tests.

Despite adding more brands in the second test to appeal to users, 41 out of 50 users showed negative reaction or engagement towards the version with brands. Users did not find the brands section relevant to the top-of-funnel traffic context.

Despite adding more brands in the second test to appeal to users, 41 out of 50 users showed negative reaction or engagement towards the version with brands. Users did not find the brands section relevant to the top-of-funnel traffic context.

New Marketplace

A newly improved and scalable site to display more ecosystem partners of DBS Marketplace.

testing

testing

Learnings

Page engagement increased by 165% in comparison to the first marketplace design.

Placeholder

testing

testing

testing

testing