Unifying DBS Marketplace

Increasing site discoverability for new partners

DBS Marketplace is an ecosystem platform providing non-banking services like budgeting tools for housing, flight, and hotel deals. Our goal is to create a platform that is not just scalable, but pushing the potential to showcase the most active partners in the market.

Client

DBS Bank

Industries

Financial Services, Banking

Date

2019

App Screen with open sidebar

Challenges

Ensuring design consistency across a large design team while navigating conflicting requirements from multiple product owners.

Objectives

Body 2

Impact

Improved design consistency and reduced inconsistencies by 54.55% across 8 banking services.

Challenges

Ensuring design consistency across a large design team while navigating conflicting requirements from multiple product owners.

Objectives

Body 2

Impact

Improved design consistency and reduced inconsistencies by 54.55% across 8 banking services.

The problem

testing

The problem

testing

To ensure design consistency across a large design team while navigating conflicting requirements from multiple product owners.

Our goal

Discovery

First identifying and creating Design Patterns

To identify common components used by the team, we gathered screens from various journeys. For instance, there were inconsistencies in the usage of Alerts, Error, and Success components due to the lack of proper guidance or existing components not fitting journey requirements.

Discovery

First identifying and creating Design Patterns

To identify common components used by the team, we gathered screens from various journeys. For instance, there were inconsistencies in the usage of Alerts, Error, and Success components due to the lack of proper guidance or existing components not fitting journey requirements.

Understanding design constraints in the system

I gathered the team to delve into their experiences to uncover specific challenges they faced when applying existing components. By understanding these challenges and the adaptations they made, we can better guide improvements.

Understanding design constraints in the system

I gathered the team to delve into their experiences to uncover specific challenges they faced when applying existing components. By understanding these challenges and the adaptations they made, we can better guide improvements.

Establishing Design Patterns

Adaptable interactions that can be reused across various applications.

testing

testing

testing

testing

Learnings

Improved Design Consistency and Reduced Inconsistencies by 54.55% Across 8 Banking Services

Placeholder

Documentation Guidelines for Text Style Hierarchy and Usage